The banking industry is undergoing a massive transformation, with digital experiences reshaping the way banks do business. As the industry evolves, consumer behaviors are shifting with it. A growing number of consumers today are seeking out mobile and online banking tools, replacing the traditional face-to-face interactions. They expect more personalized, intuitive, hassle-free interactions and experiences from their banks. If banks don’t meet their expectations, consumers will leave. At the same time, the traditional practices banks have used over the last decade to gain operational efficiencies and optimize seller productivity have alienated customers. Impersonal mass marketing and communication tactics have contributed to an alarming deterioration in consumer trust.
Delivering a differentiated experience requires a business strategy and capabilities around the deep customer insights and data that underpin powerful customer engagement. Tapping into the tremendous volumes of data available to financial firms today is critical to empowering innovation – from artificial intelligence (AI) and advanced analytics to personalized chat bots – and enhancing the customer experience.
The Banking Accelerator empowers partners and financial institutions with the consistent, well-structured data they need to quickly bring powerful, innovative solutions to market. Building off the accelerator enables partners, including Systems Integrators (SIs) and Independent Software Vendors (ISVs), banks, and developers to speed the creation of solutions that deliver a better banking experience – one that differentiates banks from the competition and drives customer acquisition, loyalty, and long-lasting relationships. Download our latest white paper to learn more!