Re-Imagine Retail & Consumer Goods Executive Series

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Re-Imagine Retail & Consumer Goods Executive Series

On Demand

Retain your customers and adapt to new behaviors

Due to current developments customer shopping behavior is changing. Now more than ever it is important to know what is driving your customers, how the new shopping behavior and needs will impact stores, e-commerce and loyalty. Learn how you can leverage data (online, social) to meet your customer needs and accomplish your goals. In this webinar we will present trends and examples of how companies like Starbucks are dealing and preparing for the new normal. 

Topics include: 

  • Latest trends & impact on marketing
  • How to prepare for the new normal
  • Understanding and adapting to changing customer needs like the increase of E-commerce
  • The need for a seamless experience and personalization


  • Latest trends & the Next Normal
  • Know your customer
  • Making it real (practical examples)
  • Q&A


Laura Nuhaan

Western European Lead Retail & Consumer Goods

Laura Nuhaan is passionate about innovation and the opportunities of tech. She is the Western European Lead for Retail & Consumer goods for Microsoft Enterprise Services helping companies and executives taking full advantage of digital opportunities aligning business & IT to accelerate execution from vision to value. Laura has a background in sales & marketing, author of Social Selling, and worked 10 years in Silicon Valley. She holds a degree in Business Economics

Paulo Da Silva

Principal Solutions Specialist

Paulo Da Silva is a Principal Solutions Specialist working with the biggest Retailers and Consumer Goods companies from twelve countries spanned across Western Europe, helping them to fundamentally change the way they do business. After spending more than 15 years in the software industry, Paulo believes that times have never been so exciting and challenging as the pace of innovation has never reached such levels. Digitalization is now clearly presented in our lives daily and has never been so important for human beings. Enterprises are obliged to embrace it. Paulo holds a degree in Engineering and Telecommunications.