With data volumes growing exponentially, technology is critical in helping manufacturers understand and react to the needs of consumers. It also helps them forge more effective relationships with their customers—the retailers and distributors.

Register for this webinar featuring Thorogood, an independent consultancy specializing in business intelligence and analytics. Learn how the company has worked with global manufacturers to develop a Power BI-based solution, which utilizes data to improve strategic decisions.

You’ll learn how the solution helps retailers and distributors:

• Identify which products to promote and which to de-list.
• Pinpoint opportunities for increased distribution.
• Inform pricing decisions.
• Understand the relationship between channels and high-performing product groups.
• Evaluate the effectiveness of spend on promotional activity.