Use CDPs to Lay a Foundation for Connected Customer Experiences
Customer data platforms (CDPs) are the key to unifying data and delivering exceptional customer experiences. Watch this webinar to learn how to select and get started with CDPs. David Raab, Founder and CEO of the CDP Institute will discuss how to define your CDP use cases—from foundational data management to AI-driven scenarios that give you a competitive edge.
- Creating a CDP strategy positioned for growth.
- Delivering value across your lines of business.
- Defining CDP success metrics and key performance indicators.