Today’s customers want more than just a technology vendor. They’re searching for long-term partners who can help them navigate the emerging AI landscape, keep their businesses secure, and deliver end-to-end solutions that evolve with their needs. Cloud Solution Provider partners who provide this deeper level of engagement are known as trusted advisors.

Along with growing your customers’ businesses, becoming a trusted advisor can expand your own revenue. In fact, 80% of CSP partners derive 25% of their revenue from value-added services and support.¹

We developed the Trusted Advisor Playbook to demonstrate how to expand your offerings and shift from transacting licenses to serving as a trusted advisor. Inside, we outline tangible actions you can take, such as using Microsoft technology to expand your service offerings and develop more effective sales strategies.

Here are a few objectives the playbook covers:

• Understand how AI can transform the way your customers do business, no matter the industry.
• Optimize your service revenue potential by earning specializations in key solution areas.
• Leverage a suite of helpful resources to drive greater customer opportunities, including demand generation materials, case studies, guides, and other assets.
• Deliver outstanding customer support by training in security solutions and best practices.

Download the Trusted Advisor Playbook and start implementing these effective strategies today.

1. Microsoft Research + Insights “CSP Playbook”. December 2023.