Hyper-Personalization: Create Valued Customer Engagements
Experiences are now the brand, and the brand is now the experience. In the digital-first world, the brand experience must extend beyond utility and stimulate an emotional connection with the customers. The key is hyper-personalization – by harnessing the power of data and insights – to drive greater value for businesses through effective and valued customer engagements.
Join us for this webinar to hear Kristin Johann, Senior Director of Data Strategy at Ogilvy New York, discuss how a CDP can elevate your customer conversations, driving satisfaction and value. You will learn how organizations are supporting their customers by empowering them to take control of their journey in new and unexpected ways. Find out how you can identify and use the right marketing solutions to:
• Ensure your brands, customer experiences and customer expectations are kept in sync
• Help your customers engage with your brands at different points in their decision process
• Accelerate your use of data and analytics to hyper-personalize customer experiences