Learn how to build, publish, and sell apps and agents with AI Envisioning. Get practical guidance from Microsoft experts and software company leaders through on-demand videos, demos, and workbooks.

This ongoing workshop series is designed for technical, product, and business leaders at companies that build and sell software. Choose the topics that fit your goals, whether you’re exploring a new idea, extending an existing product, or preparing to launch on Microsoft Marketplace.

What you'll learn:

• Build with confidence. Evaluate architecture, model, and security choices, then identify what your app or agent needs for reliable production.
• Price and package for healthy margins. Connect customer value, usage, and AI operating costs to a commercial model that fits your product.
• Prepare to publish on Microsoft Marketplace. Understand offer requirements and the readiness evidence needed before submitting your product.
• Reach users through Microsoft apps. Explore distribution choices, permissions, and adoption so customers can use your product in their workflows.
• Sell through the routes your buyers use. Compare Marketplace offers and partner routes, then shape a go-to-market plan around how customers buy.