Turn conversation into conversion with agentic commerce

Discover why leading retailers are embracing agentic commerce—and find out how Microsoft is helping them deliver more personalized, goal-based shopping experiences through conversational AI.

Watch the on-demand webinar, From Conversation to Conversion in Digital Commerce, to:

Get an overview of agentic commerce and where it's delivering value today.
Hear expert insights from Keith Mercier, VP of Worldwide Retail and Consumer Goods at Microsoft, and Sucharita Kodali, VP and Principal Analyst at Forrester.
Learn how retailers are using AI-powered product knowledge tools to empower sales associates and scale more confident, high-impact customer interactions.

Watch the webinar

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Get ready to lead in agentic commerce by exploring additional resources

See how agentic commerce can transform shopper experiences

Read this 2026 report by Forrester to explore how agentic commerce can transform shopper experiences.

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Explore how retail and consumer packaged goods (CPG) marketers are using agents to drive business outcomes in this discussion between two industry experts.

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Conversations that Convert: Copilot Checkout and Brand Agents

Learn how to turn conversations into conversions—and bring AI-powered guidance for your customers to your site—with the latest AI capabilities from Microsoft.

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