CX: Connecting Sales and Marketing | Microsoft

Microsoft shares the journey of reimagining the customer experience with the Global Demand Center’s connected sales and marketing transformation.

CX: Connecting Sales and Marketing: Microsoft’s journey, Customer Experience, CRM

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Webinar: Connecting Sales and Marketing – Microsoft’s Journey

Look behind the curtain as Microsoft shares the journey of reimagining the customer experience with the story of the Global Demand Center’s connected sales and marketing transformation.

You’ll learn:

How and why Microsoft built the always-on, integrated and scaled B2B marketing-sales pipeline with data-driven signals
The 4 steps turning customer engagements into synthesized signals
No more cold calling: how machine learning (ML) and AI send the right signals at the right time
The 6 lessons learned, from partnerships to talent to technology

Speakers:

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Neha Bajwa

Senior Director, Product Marketing CRM and Customer Data Platform Portfolio, Microsoft

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Scott Allen

Senior Director, WW Regional Marketing and Services, Global Demand Center

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Additional resources

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Customer Experience Insights

Elevate your CX at every touchpoint with insights and strategies from Microsoft and industry leaders.

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Customer Experience Platform

Unlock the value of your customer data to create personalized experiences that nurture relationships and create raving fans.

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Connected Sales and Marketing Solution

Drive demand and close deals faster with a connected sales and marketing solution for unified data, collaboration and productivity.

See how it works

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