As customers have come to expect more direct engagement with a brand, organizations are investing in voice of the customer (VoC) programs for long-term engagement. This prize often comes at a hefty price—but it doesn’t have to be that way. Rather than investing in new technology, customer experience (CX) leaders can leverage existing tools to build a VoC program that achieves full data integration and a new level of customer insights.
Watch this webinar to learn from leaders at Microsoft and guest, Forrester about:
- VoC program basics, such as four key activities, common business challenges, and the user experience.
- Best practices for building a best-in-class VoC program, including pacing development in three stages.
- Five takeaways from case studies of successful VoC programs.