Basic batch-and-blast email marketing offers a generic, one-size-fits-all approach to email campaigns, often with limited and uninspiring results. The key to increasing customer engagement and growing your business is professional, timely emails tailored to the interests and needs of your customers.
- Target relevant email campaigns using customizable templates, embedded intelligence, and integrated customer data.
- Plan, develop, and execute multi-channel campaigns and collect results in an integrated customer relationship management (CRM) database.
- Simplify and streamline the applications your sales and marketing teams use.
- Keep teams informed with reports, workbooks, and data sets containing information that updates in real time.
- Track and improve marketing performance using out-of-the-box dashboards.