The Customer Data Platform Advantage: How CDP Compares to CRM and DMP

Explore the benefits of using a customer data platform (CDP) and see how it's different than customer relationship management (CRM) and a data management platform (DMP).

Download this e-book to get a side-by-side capabilities comparison of CDP vs. DMP vs. CRM and discover the advantages of using a CDP to aggregate and manage data across sources, optimize customer journeys, and deliver end-to-end personalization.