Today’s sales force automation (SFA) business model is in the midst of a market revolution.
What once was primarily a contact database and activity record, is now a proactive platform delivering automation and event-driven sales processes that empower sellers to build relationships at scale. This relationship selling is less about CRM technology and more about data and artificial intelligence (AI), orchestration, and customer experience.
This webinar will show how SFA:
Transformed from a sales-centric management tool to a data and artificial intelligence (AI) driven platform focused on true customer engagement.
Evolved from being sales and marketing focused, to be active across the entire customer lifecycle.