Experience Redefined: Creativity, Innovation, and Data
Historically, experience has been thought of in organizational silos and separate touchpoints along a customer journey, which can lead to a disjointed and frustrating experience for customers. However, when there is a shared vision, connected data, intentional collaboration, and orchestration across every line of business, that’s where the magic happens.
Delivering exceptional experiences starts with instilling empathy, purpose, and deep customer focus into an organization’s DNA—from marketing, to supply chain, to sales and service. And that cultural shift starts with the employee experience. After all, a company’s employees own the first conversation, last mile execution, and everything in between that defines how a customer perceives, responds to, and does business with an organization.
Join us for this webinar to hear Richard Holsman, Microsoft Business Lead at Accenture share his perspective on how experiences are being redefined at the intersection of creativity, innovation, data, and technology.
You will learn how:
- Marketers can better understand their customers and accelerate the customer journey with intelligence
- Sellers can focus on time with their customers
- Brands can deliver exceptional experiences and exceed customer expectations