For the eleventh consecutive year, Gartner has named Microsoft a Leader in Sales Force Automation.

Compare the Microsoft cloud platform to competitors’ and read about the market drivers upon which the SFA solutions were reviewed including, according to Gartner:

• The top market trend is the expansion of AI and virtual selling capabilities in SFA, whereby remote selling using collaboration tools and unified communications is becoming an essential part of the sales technology stack.
• Sales organizations are increasingly trying to understand customer journeys and require the need for SFA systems to interact with a variety of channels to glean insights and personalize communications.
• Sales leaders, amid a pandemic, are reevaluating their sales technology stack investments to encompass more virtual selling or remote selling capabilities and self-service digital commerce.

Figure 1: Magic Quadrant for Sales Force Automation

Source: Gartner (August 2021)

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft.

Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER and MAGIC QUADRANT are registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.