2021 Gartner® Magic Quadrant™ for Sales Force Automation
For the eleventh consecutive year, Gartner has named Microsoft a Leader in Sales Force Automation.
Compare the Microsoft cloud platform to competitors’ and read about the market drivers upon which the SFA solutions were reviewed including, according to Gartner:
- The top market trend is the expansion of AI and virtual selling capabilities in SFA, whereby remote selling using collaboration tools and unified communications is becoming an essential part of the sales technology stack.
- Sales organizations are increasingly trying to understand customer journeys and require the need for SFA systems to interact with a variety of channels to glean insights and personalize communications.
- Sales leaders, amid a pandemic, are reevaluating their sales technology stack investments to encompass more virtual selling or remote selling capabilities and self-service digital commerce.
Figure 1: Magic Quadrant for Sales Force Automation