As B2B buyer demand for personalized and relevant information increases, organizations have the opportunity to gain a competitive edge by investing in data-driven technologies to inform and empower sellers.
Sales Force Automation (SFA) is not just the foundational technology for sales organizations. It is rapidly evolving into an essential seller empowerment tool utilizing artificial intelligence (AI).
This webinar features a unique dialog with Forrester senior analyst focused on sales force automation, John Bruno and Microsoft Sales-focused business applications leader, David Held. Watch this webinar to learn how:
- To leverage new selling methods driven from increased B2B customer demands.
- To improve seller responsiveness and drive deeper and more meaningful customer engagement.
- To deliver highly personalized experiences for today’s buyer through AI.