How Marketers Use AI Agents | Microsoft for Retail
See how retail and consumer packaged goods (CPG) marketing leaders are using agents to drive business outcomes in this insight-rich video.
Agentic AI at the Marketing Frontier
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Discover how AI agents are reshaping retail and CPG in marketing

Retail and consumer packaged goods (CPG) companies are already achieving real results with AI agents. See how you could do the same in this insight-rich discussion between Amy Vener, Marketing Director of Retail and Consumer Goods at Microsoft, and Sucharita Kodali, VP and Principal Analyst at Forrester Research.

Watch the Agentic AI at the Marketing Frontier session to:

  • Get the latest research on agent adoption in retail and CPG.
  • Discover how marketing leaders are using agents for priority use cases, such as content creation.
  • Learn how retailers are uncovering consumer insights with the help of agents.

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