The Do’s and Don’ts of Implementing CDPs

One of the best ways to deliver the personalized experiences your customers expect is to implement a Customer Data Platform (CDP), which gives you the holistic view you need by unifying and enriching customer data. But to maximize the value of your CDP, it’s important to carefully plan the path to implementation. During this webinar, Thomas Wieberneit, CRM evangelist and founder of aheadCRM LLC, will share best practices and the pitfalls you should avoid during your CDP implementation, as well as how a CDP fits into your broader tech stack.

Join this webinar to learn about:

• How a CDP fits into your broader tech stack
• Best practices to embrace, and pitfalls to avoid, during your CDP implementation
• Examples of successful CDP implementations and customer roadmaps 
• Key takeaways from effective deployments

Speakers:  
Sheen Zheng 
Product Marketing Manager
Dynamics 365 Customer Insights 
Microsoft  
  
Thomas Wieberneit
CRM Evangelist and Founder  
aheadCRM, LLC