On-demand webinar: Deliver Connected Experiences with Customer Data Platforms
Customer data platforms (CDPs) provide a unified view of the customer and deliver insights to elevate their experiences in the moments that matter. Watch this webinar, featuring Sheryl Kingstone of 451 Research, to learn about the role of CDPs in the experience economy. You’ll also discover how digital leaders are working across lines of business to be data-driven at every customer touchpoint.
- Using CDPs to gain a 360-degree view of each customer in real time.
- The role of AI and machine learning in a customer data strategy.
- Data privacy and security as it relates to CDPs.
- Shaping a customer journey that extends beyond marketing.