Customer experience is expected to overtake price and product as the key brand differentiator by 2020. Get ahead of the competition now by personalizing your organization’s customer experience strategy. Read the Customer Centricity e-book to learn how to unify your siloed marketing, sales, and service data into a single, intelligent 360-degree customer view by adopting a customer data platform.

You’ll discover how to help your people:

• Raise your customer acquisition, conversion, and retention rates—and drive revenue growth—with 360-degree customer profiles.
• Make more informed decisions on the best action to take by predicting customer intent with AI and machine learning models.
• Personalize customer interactions across all of your business channels, including email, social media, and contact centers.
• Automate processes at each stage of the customer journey by triggering workflows that respond to customer actions in real-time.