Transform productivity for your customers with Microsoft 365 Copilot Business

AI adoption is accelerating at an unprecedented pace, with more than 900 million people now using Microsoft AI-powered tools and over 150 million actively using Copilot products. This momentum is possible because of partners like you who continue to lead the way in bringing AI innovation to your small and medium-sized business (SMB) customers.

Democratizing AI unlocks enhanced productivity at every level of your customers’ organizations—and creates fresh opportunities for you to capture revenue. By equipping everyone with Copilot, you empower your customers while generating recurring value for your organization.

Following the Microsoft Ignite session Unlocking the AI chat to agents for channel partners, we want to share a recap of the major announcements and updates so you can continue to drive adoption, grow revenue, and deliver transformative AI experiences.

Product launches: We announced the rollout of Microsoft 365 Copilot Business SKUs tailored for SMBs at $21* per user per month (up to 300 seats), saving SMBs $9 per license. These offerings bring the full power of Copilot at a reduced cost, alongside bundled packages (more on bundles below), combining productivity and AI tools.

Introductory promotions: As of December 1, 2025, you can access limited-time discounts, including up to 15% off for standalone Copilot Business SKUs and bundled deals. These promotions are designed to encourage AI adoption during the renewal cycle, simplifying sales with unified offers.

Build a GTM approach that scales AI adoption

A scalable go-to-market (GTM) approach for driving AI adoption centers on three key strategies.

1. Lead with bundles: Lead with AI bundles (Microsoft 365 + Copilot Business) to move customers from one-off opportunities to full-organization upgrades, while maximizing Cloud Solution Provider (CSP) partner incentives that reward bundled sales over standalone offers.
2. Upgrade with renewals: Use renewals as an upgrade moment by positioning Microsoft 365 Copilot as a security-enhancing AI add-on with simple, value-driven messages such as, "Upgrade your business for only $25 more per month, 30% savings off of list price," and "Let AI handle the busywork so you can focus on what matters most, at just $10 more per user per month."
3. Create urgency: Accelerate customer decision-making and drive faster adoption with these limited-time promotions (available December 1, 2025, through the end of March 2026).

GTM resources

• Microsoft 365 Copilot Business Launch Kit: This kit delivers everything you need to get started with your campaign to support renewals and selling.
• Immersion Briefings: These interactive experiences illustrate AI Business Solutions & Security Insights (AIBSS) in real-world scenarios and are designed to engage many different customers. To accelerate Immersion Briefings, we now offer more eligible partner types, reduced customer attendance minimums, and training videos to make scheduling and running briefings simpler.
• Microsoft 365 Copilot Business cohort in Microsoft CloudAscent: Target the right leads by tapping into CloudAscent to uncover which accounts are most likely to buy or expand Copilot.
• AI Business Solutions and Security Partner Center Experience (ASPX): ASPX is a new reporting tool in Partner Center that gives partners—including CSP partners—more ways to identify target customers and track growth opportunities.

Thank you for your continued leadership as we expand what kind of productivity is possible with Copilot Chat, Copilot Business, and agents. We encourage you to explore details about these announcements.

*Throughout this document, $ refers to US dollar (USD).