Customer Experience and Analytics Modernization: Critical Foundations for Your Digital Business Future

Digital transformation and the increasing availability of data can dramatically improve how you deliver intelligent solutions to your customers. More information means you can delight people with extraordinary service and experiences. But to gain nuanced insights into what your customers expect in today’s digital world, you must be able to effectively consolidate and interpret data.

In this thought leadership paper, we cover the findings of Forrester Consulting study commissioned by Microsoft. You will learn:

• Why modernizing your customer-facing applications is essential for improving customer experience.
• How analytics empower leaders to innovate, act, and guide decisions.
• The important role the cloud plays in modernizing applications and elevating analytics to improve business outcomes.
• Key recommendations for putting your organization on the path of accelerated innovation.