Beyond Hindsight: The Marketer's Manual to Differentiation in 2021
Customer experience as a center of innovation
With the spread of digital and hybrid channels, companies are running into competition that cuts across sectors. When a customer has a utility account open in one browser tab, an e-commerce site in another, and a telemedicine portal in a third, they are comparing and judging those experiences against each other. The steady expansion of omnichannel has made it a crucial arena for innovation.
In the trend report Beyond Hindsight: The Marketer’s Manual to Differentiation in 2021, learn how applications, which power every modern business, are driving the evolution of customer experience (CX) by:
- Surpassing customer expectations.
- Adding innovative channels.
- Generating personalized recommendations.
- Providing intelligent service.
Explore the tools and services that marketers can leverage today to differentiate themselves and deliver enhanced customer experiences tomorrow.