Digital Transformation in Sales: Evolving the Art of Customer Engagement

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Digital Transformation in Sales: Evolving the Art of Customer Engagement

A link to revenue growth

“Digital transformation: The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group

Sales organisations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.

Organisations are advancing beyond agent productivity and capitalising on technology’s ability to deliver key insights and predictive analytics that can unlock revenue growth.

Read our e-guide, The State of Digital Transformation in Sales Organisations, to discover where your organisation sits within the digital transformation journey—distinct groups known as Sceptics, Followers, Strivers and Drivers—and what makes a successful transition to a digital-first sales team.