Accelerating Digital Transformation with Technology
While enterprises worldwide embrace digital experiences to meet rising customer expectations, they are also applying digital transformation strategies to remain competitive and drive revenue growth.
Microsoft recently commissioned Forrester Consulting to better understand how enterprises across the globe are pursuing digital strategies. This global study focuses on the outcomes they sought, the challenges they faced, and the improvements they are realizing.
More specifically, this study highlights the role that technology (CRM, ERP, business intelligence and productivity) has played in accelerating digital transformation efforts.
In this webinar, Forrester vice president and principal analyst Nigel Fenwick will reveal the study results, which showcase specific benefits being realized by digital transformation leaders including:
- increased customer engagement
- increased customer acquisition
- increased operational efficiency
- increased employee productivity
- increased overall revenue
- and the development of new revenue streams