Win at the Shelf by Taking
Retail Execution to New Levels

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Win at the Shelf by Taking

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Many consumer goods companies suffer from in-store execution challenges, which inhibit their sales growth and position them as less-than-optimal trading partners by retailers. Many have come to see retail execution as a cost of doing business instead of a competitive weapon that can deliver the desired sales growth. However, new capabilities have emerged across the spectrum of go-to-market models (DSD, van sales, warehouse delivered, and distributor management) that represent a new level in retail execution.

Join Microsoft, Promotion Optimisation Institute & AFS for a webinar where you’ll be taken through new POI Consumer Goods industry research and will learn how the right combination of technology and business process enablement can deliver significant wins.