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In today’s fast-paced world, mobile phone customers have many choices and can easily switch between service providers. Improving customer attrition rates and enhancing a customer’s experience are valuable ways to reduce customer acquisition costs and maintain a high-quality service. Many industries, including mobile providers, use Churn Models to predict which customers are most likely to leave, and to understand which factors cause customers to stop using their service.
Wee Hyong Tok
Senior Program Manager,
Azure Data Factory,