Empowering retail for a digital future: How the retail industry can weather its challenges and strengthen its resilience
Retail is a multi-layered, complex and dynamic sector. Right now, it faces a range of challenges: from geopolitical and economic pressures to new customer demands and volatility from the sheer breadth of its scope.
But technology can provide the tools to give retailers a competitive advantage – and the resilience to weather the storms ahead. Those retailers who can recognize and seize the opportunities that technology can present will experience the most success.
In this eBook, Empowering retail for a digital future: How the retail industry can weather its challenges and strengthen its resilience, we take a deep dive into how businesses across Europe are unlocking the power of Microsoft Cloud for Retail. From a 30% increase in conversion at Jumbo, to a 20% increase in brand visibility at Coop Sverige, you’ll get a behind-the-scenes look at how some of Europe’s most successful retailers are using technology to transform their operations.
This essential guide is divided into four main areas:
- Building a resilient, sustainable supply chain looks at how retailers are using technology to respond to manufacturing and distribution challenges as they make the shift to online sales.
- Maximizing the value of your data explores how retailers are using digital solutions to harness data and unlock omnichannel insights and analytics.
- Elevating the shopping experience delves into the ways retailers are using the cloud to optimize the customer journey and deliver personalized experiences.
- Turning store associates into real drivers for customer experience explores how retailers are using the cloud and CRM solutions to increase productivity, improve collaboration and automate store processes.
By downloading this eBook, you’ll discover insights and trends that are shaping the retail sector. Explore ways to build resilience, improve customer experiences, and much more through inspiring stories from leading global organizations.