Customer engagement enabled by a connected journey
Brick-and-Mortar stores are an important part of the customer shopping experience but, in an increasingly digital retail world, they need to get connected to stay relevant.
Join us at this Industry Circles Virtual Event on December 3rd and learn how store digitalization can ensure that real-world outlets remain an intrinsic part of the omnichannel shopping experience. But only if the right technology and data are applied from the right customer perspective.
Although research shows that COVID-19 has understandably slowed the acceleration of store digitalization, it is essential that retailers continue to push these initiatives forward at a time when customers need and appreciate them more than ever.
With that urgency in mind, guest speakers from the Boston Consulting Group, Thomas Jensen and Peter Burggraaff, will offer their expert view of the current situation and the future possibilities for retail and CPG – including the key technologies that will enable them.
Then Anthon Muller will give a fascinating overview of key use cases that Vodafone Business has been working on. He will talk about the exciting opportunities now available to retail enterprises and how the right technology can make them happen.
You will learn:
- The importance of digitally evolving the in-store shopping environment
- How to start the digitalization journey with a clear business value in mind
- Why any initiative needs C-suite buy-in and technical partner support
- The right data and technology to deliver the right customer experience
We look forward to welcoming you.