Re-Imagine Retail Executive Series

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Re-Imagine Retail Executive Series

Tuesday, May 12, 2020 | 11:00 AM - 12:00 PM

Retain your customers and adapt to new behaviors

Due to current developments customer shopping behavior is changing. Now more than ever it is important to know what is driving your customers, how the new shopping behavior and needs will impact stores, e-commerce and loyalty. Learn how you can leverage data (online, social) and bots to meet your customer needs and accomplish your goals. In this webinar we will present trends and examples of how companies like Starbucks are dealing and preparing for the new normal. And include enough time for a virtual round table to learn from peers and share experiences.

Topics include: 

  • Understanding and adapting to changing customer needs
  • The increase of E-commerce
  • The need for a seamless customer experience
  • The importance of customer loyalty
  • The 1.5 meter society


  1. Latest trends & Impact
  2. Value driven consumer interactions 
  3. Some inspiring examples 
  4. Making it real (practical examples)
  5. Q&A 


Laura Nuhaan

Western European Lead Retail & Consumer Goods, Microsoft Enterprise Services, Laura Nuhaan is passionate about innovation and the opportunities of tech. She is the Western European Lead for Retail & Consumer goods for Microsoft Enterprise Services helping companies and executives taking full advantage of digital opportunities aligning business & IT to accelerate execution from vision to value. Laura has a background in sales & marketing, author of Social Selling, and worked 10 years in Silicon Valley. She holds a degree in Business Economics.

 - LinkedIn


Paulo Da Silva

Paulo Da Silva

Paulo Da Silva is a Principal Solutions Specialist working with the biggest Retailers and Consumer Goods companies from twelve countries spanned across Western Europe, helping them to fundamentally change the way they do business.

After more than 15 years in the software industry, Paulo believes that times have never been so exciting and challenging as the pace of innovation has never reached such levels. Digitalization is now clearly presented in our lives daily and has never been so important for human beings. Enterprises are obliged to embrace it.

Paulo holds a degree in Engineering and Telecommunications.

 - LinkedIn