The retail & consumer goods sector is changing rapidly as a consequence of new customer demands, increasing competition and digital advancements. With more and more businesses looking to reinvent themselves, understanding future trends and having the right technology is essential.

Our new eBook, titled ‘Unlocking innovation in retail & consumer goods’, is meant to do just that. Through the words of some of Microsoft’s most successful customer stories, you’ll get a taste of just how game-changing intelligent retail can be for your business. From using AI and big data to drive personalized services, to empowering workforces with cloud-based solutions, this eBook is the essential guide for retailers bidding to take their business to the next level.

In this eBook, you’ll find:

• Guidance on how to reimagine every part of your value chain  
• 14 success stories from some of Microsoft Western Europe’s most innovative customers, including Campari Group, Anheuser-Bush InBev and FedEx
• Insights on the future of retail from Microsoft Western Europe Retail & Consumer Goods Industry Lead Michele Camuri

Wherever you are on your digital transformation journey, we guarantee you’ll find the inspiration you’re looking for.