In an era where retailers must innovate continuously to meet evolving shopper expectations and navigate changing market conditions, understanding the transformative power of AI is crucial.

This report serves as the foundation for Microsoft's newest video-series installment, created in partnership with IHL Group and RETHINK Retail, which analyzes data on AI's influence on retail in the Americas. Given the need for efficiency, IHL Group’s recent AI for Retail study offers valuable insights and key takeaways tailored for specific audiences: LATAM, CMOs, CFO/CIOs, COOs, and CISOs.

Key Insights:

• AI’s Economic Impact: Understanding how AI is transforming the retail sector.

• Retail Segments Benefiting from AI: Discovering which areas of retail are seeing the most significant improvements.

• Market Forecasts and Strategic Advice: Learning about future market trends and how to integrate AI into business operations.

Challenges, Opportunities, and Future Directions for Key CxO Roles:

• CMO: AI enables CMOs to focus on data privacy, ethical use of AI, and managing increasing volumes of information.

• CFO/CIO: AI revolutionizes compliance, data security, and employee productivity.

• COO: AI drives sustainable practices, optimizes operations, and reduces inefficiencies in the supply chain.

• CISO: AI reshapes the cybersecurity landscape, providing strategies to safeguard sensitive data and counter emerging cyber threats.

About Microsoft: Microsoft is a leading global technology company that provides software, services, and solutions to empower every person and organization on the planet to achieve more.

About IHL Group: IHL Group is a global research and advisory firm specializing in retail and hospitality technologies. They provide insights to help businesses understand market trends and make informed decisions.

About the AiR Mini-Series: The “AI in Retail (AiR)” mini-series is a collaboration between leading technology companies and industry experts to explore the latest trends and innovations in AI within the retail sector created by Rethink Retail.

For More Information:

• Microsoft: Explore innovative AI solutions and how they are transforming the retail industry at Microsoft.

• IHL Group: For comprehensive research and analysis on AI’s impact on retail, visit IHL Group.