Medical-Commercial Collaborating to Win in the Digital Era
In a digital-first world in which remote engagement is the norm, the life sciences industry is reinventing itself to improve the value it adds for healthcare providers (HCPs).
In this report from Reuters Events, Medical-Commercial Collaborating to Win in the Digital Era, explore findings from a global survey of more than 1,000 senior pharma and life sciences professionals, including:
- How life sciences can leverage digital to deliver targeted content at scale, expand geographical reach, and engage more deeply with HCPs.
- New engagement dynamics and collaboration models to be even more responsive to HCPs educational and informational needs.
- The role of technology, including AI, in collaboration and information sharing.