Consumers have increasingly adopted digital channels as avenues to communicate with companies, make purchases, and monitor their services. B2B businesses have also embraced digital as a means to conduct business, whether it is delivering consulting services, selling software, or providing computing capabilities.

Over time, this has led to the emergence of “digital native” companies—companies that are born in the cloud, conduct all their business online, and have no physical location for sales or customer service.

This report explores how digital native companies are performing in terms of lead gen, customer journey orchestration, customer support, and customer loyalty. It also reveals the current technologies these companies are using to facilitate their operations, and it identifies key challenges and opportunities specific to digital native businesses.

Download this report to understand:

• How digital native companies are shaping the future
• Advantages and challenges in the year ahead
• Technologies that are critical to digital native business success
• Key recommendations based on our research