Brands are built on the success of their customer service. Instead of it being a responsive measure to deal with complaints, companies are learning to take personalised, empathetic customer care right to the heart of everything they do. This comes at the right time, because customer expectations for hyper personalised service from businesses continue to increase.

Winning the trust and loyalty of customers depends on how well businesses across every industry utilise their customer data and empower their teams, to make every digital and physical engagement matter. Microsoft is here to help you explore the art of the possible for customer service and engagement.