We are living in a future defined by accelerated innovation. Much of this innovation will be digital and will take the form of new applications. Cloud-native technology is how developers can achieve the agility, reliability, and security demanded by the next generation of applications. 

When we talk about cloud-native, we are referring to technologies and development patterns that empower organisations to build and run scalable applications quickly. The speed and agility of cloud-native is made possible by some foundational pillars. Modern architectures like microservices or composite applications deployed in containers, using an API-first approach for your apps, infrastructure and data. All the while it takes advantage of DevOps and automation on infrastructure that you can count on to be elastic. 

 Azure Kubernetes Service brings all these together, making it easier to deploy and manage cloud-native applications, leading to some great business outcomes and savings for our customers. For example, you may have enjoyed playing the game Forza Horizon, but you probably didn't know that the Forza team and AKS flawlessly handled 10 million concurrent players at launch, the biggest first week in Xbox Game Studios history.  

Join our forward-thinking business leaders to explore the strategy, technology, and culture of innovation in our new digital event series. By now, most people have heard of Kubernetes and many are starting to explore and implement strategies built around container technologies. In our fourth episode, you can hear from ASOS who will cover how they do Kubernetes at Scale. 

One of the key challenges we hear from our customers is around selecting the right tool for hosting your applications. Mark Whitby, Microsoft GBB, will address this challenge, while ensuring that your decisions are based on knowledge and these services can interoperate with the rest of your application estate. Mark will also spotlight some of our products and their new features and nuances.