Microsoft Azure Innovation Forum - How integration fuels growth and innovation
Your app is the gateway to your customers. 84%* of consumers say the experience a company delivers is as important as its products and services. To remain competitive, the ability to deliver differentiated digital experiences, improve teamwork, and adapt and scale to new business models will determine your organisation’s success.
82% of respondents of a Migrate and Modernisation Trend survey* (based on over 1,200 IT decision makers) of surveyed organisations said migrating to the cloud is a steppingstone towards digital transformation. Modernisation is the next step where existing applications and workloads are refactored to take full advantage of cloud-native technologies like PaaS or containers. It helps open the door to digital transformation, whether it is speeding up product innovation cycles or personal end-user experiences. Organisations continue to embrace multicloud, however this also means complexities around integration, whether that is cloud-to-cloud, with legacy back-ends or other Azure Services. An enterprise grade integration platform will reduce a few of the barriers that can slow down cloud adoption.
Join our forward-thinking business leaders to explore the strategy, technology, and culture of innovation in our new digital event series. This is now our third episode, where you can hear from James Blackburn, Principal Architect at Marks and Spencer, who will talk to us about how the organisation is transforming its integration landscape from on-premises to the cloud, supporting greater business agility and better experiences for colleagues and customers. You will then hear from Dave Phelps and Prakash Beegala, Cloud Solution Architects from Microsoft UK, who will deep dive into the Azure Integration Services such as Logic Apps, Event Grid, Service Bus and API Management
About Integration Services
No application is an island. To get the most from the software you build or buy, you need to connect it to other software. This means that effective application integration is essential for just about every organisation. Sometimes, all you need to do is connect one application directly to another. More often though, application integration means connecting multiple independent systems, often in complex ways. This is why organisations commonly rely on specialised integration platforms that provide the services needed to do this. Like so much else today, those platforms have moved from on-premises datacenters into the public cloud. Rather than use traditional integration technologies such as BizTalk Server, more and more organisations are using integration Platform as a Service (iPaaS) solutions, i.e., cloud-based integration platforms.
To meet this need, Microsoft provides Azure Integration Services comprising of API Management, Logic Apps, Service Bus, and Event Grid. This iPaaS solution is a set of cloud services for mission critical enterprise integration. To achieve this goal, these services provide the four core technologies required for cloud-based integration: Orchestration, Messaging, Events and APIs.