Publishing has become essential to the growth of every business—whatever size—and critical to the job of every CMO. Furthermore, publishing has emerged as a management competency critical to the success of the digital marketing, social media and sales enablement programs that drive growth.
Forbes and Microsoft teamed up to create the Publish or Perish report - a roadmap for CMOs who are managing systemizing and optimizing the marketing content supply chain. Learn how your small business can use content marketing to benefit your organization, read perspectives on content marketing from various experts, and explore why businesses need to become publishers.
The guide will also introduce tools, like Microsoft Surface, to help execute creative content to engage customers on the go. Surface benefits include:
- Versatility, allowing you to write, create video, snap photos and more from anywhere
- Ability to quickly switch between creative programs
- Easy collaboration with your colleagues using the full power of the latest Microsoft Office Suite
- Freedom to sketch, write, and erase naturally (digital ink), on your screen with the SurfacePen
Learn more, and gain facts and insights on the importance of content marketing by downloading the report.