Customer: MINISO

Products and Services: Microsoft Dynamics 365 Commerce, Microsoft Dynamics 365 Supply Chain Management 和 Microsoft Dynamics 365 Finance

Industry: Retail

Organization Size: Corporate (10,000+ employees)

Country: China

In the current trend of globalization, consumer brand enterprises are accelerating their expansion into overseas markets in search of new growth opportunities. As a leader in China's retail industry, MINISO has successfully entered over 107 countries and regions worldwide, opening more than 5,500 stores in core business districts of world-renowned cities including New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul. During its internationalization process, MINISO has deeply understood the challenges of business operations and store management in different countries. Establishing a unified and efficient management system to enhance the operational efficiency of global stores is an important issue it faces.

To break through this challenge, MINISO chose to partner with Microsoft, adopting the Microsoft Dynamics 365 suite of products, including Microsoft Dynamics 365 Commerce, Microsoft Dynamics 365 Supply Chain Management, and Microsoft Dynamics 365 Finance modules, to create a comprehensive overseas retail solution. This solution not only integrates core business processes such as cashiering, merchandise management, promotional activities, and store inventory but also achieves rapid deployment and system integration. With this solution, MINISO has not only realized a globally unified operation model but also significantly improved the efficiency of store operations and supply chain management:

• Store Operations: The built POS solution covers the mainstream cashiering models globally and integrates with MINISO's existing systems.
• Supply Chain Management: It has achieved data interoperability in procurement, sales orders, warehousing, and transportation, allowing headquarters to quickly grasp key information about global inventory and supply chains within T+1 day.

If you want to unlock how MINISO leverages Microsoft Dynamics 365 to build a comprehensive solution and gain more innovative insights for your overseas business, please fill out the form now. Explore how to rely on the Microsoft Dynamics 365 solution to integrate global business efficiently and flexibly, creating a new retail experience!