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Growth, innovation and operational excellence have long been the business outcomes that manufacturers seek to achieve. And while these priorities haven’t changed, the means to attain them is changing significantly. In today’s digital world, technological advancements combined with external market forces—the new connected consumer, increasing influence of emerging economies, a growing skills gap in the manufacturing workforce, complex regulations governing both products and markets, and more—have catapulted the manufacturing industry into a new era, where the path to profitability is shifting.

 In this new era of manufacturing, you need to change to survive–to develop new capabilities to transform your business into a digital one. But what does this really involve and how do you succeed? In this paper, we discuss the opportunities to grow, adapt and evolve to address the changing needs of your customers and capture new business potential, and how Microsoft can help you on the path to accelerating digital transformation.