Reinvent how marketing works with AI. Build the brand into every message to scale it.

How do you use AI to respond faster to customers without diluting your brand? How do you move beyond isolated experiments and scale responsibly? Microsoft’s 2026 Work Trend Index found that organizational factors such as culture, manager support, and talent practices account for 67% of the AI impact reported by AI users, compared with 32% for individual mindset and behavior.

Frontier Marketing Leaders have a dual role: they use AI to connect customer intelligence, content, campaigns, and performance decisions, while building the brand-safe data, governance, and workflows that help marketing teams scale AI responsibly.

In this e-book, you’ll learn how to:

• Understand why some AI initiatives gain momentum while others struggle to expand beyond early pilots in your marketing organization.
• Apply six marketing use cases to challenges such as synthesizing customer signals, scaling launch activation, protecting brand voice, and optimizing campaign performance.
• Embed AI across marketing with brand-safe data, governed agents, and capacity tied to measurable value.
• Use a practical 90-day plan to test one workflow and decide whether to scale, redesign, or stop.

Discover how SPORTFIVE, a global sports marketing agency headquartered in Germany, and Esprinet Group, an Italy-based technology distributor, are using AI to reinvent marketing execution.

Scale personalized marketing without losing your brand voice.

Your role is only one part of the transformation: explore The Frontier Guides for Leadership, Finance, HR, Legal, IT, Customer Service and Sales.