Constellation Research: Why B2B Sales Success Requires a Holistic Account-Based Strategy

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Constellation Research: Why B2B Sales Success Requires a Holistic Account-Based Strategy

ABM Is Not Enough—Account-Based Strategy Aligns Marketing, Sales, and Service to Joint Sales Success

Thought leaders at Silicon Valley’s Constellation Research recommend a special approach to account based marketing that integrates account-based strategy (ABS) across sales, marketing, and service teams. Learn the five elements of account-based marketing success, according to Constellation Vice President and Principal Analyst Cindy Zhou, including how to:

  • create cohesive joint objectives
  • strategically identify your accounts
  • segment the accounts and create an account roadmap
  • structure cross-channel campaigns, and
  • derive and dissect actionable insights from post-campaign analytics 

Set your organization up for greater sales success and next-generation customer experience with Zhou’s detailed guidance—as well as success stories to inspire as well as related reading recommendations.

https://info.microsoft.com/Dyn365-constellation-research-why-B2B-sales-success-requires-holistic-account-based-strategy-ThankYou.html
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