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Gartner recognized Microsoft as a Leader in the 2016 Magic Quadrant for Data Warehouse and Database Management Solutions for Analytics, based on its completeness of vision and ability to execute.
End-user organizations in 2014 and beyond require data warehouse platforms that are capable of managing and processing data internal to their native repositories in combination with external data sources (including data external to their organization). The result is the emergence of a new demand in the market for DMSAs with features and functionality that represent a significant augmentation to the existing enterprise data warehouse strategy. The data warehouse market now includes management of all types of data for analytics under an integrated approach.
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