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Media and Entertainment Industry Digital Forum

On Demand

Microsoft Media and Entertainment Industry Digital Forum
The Future of Creativity with WPP and Microsoft

Join executive leaders from WPP and Microsoft in a conversation about reinventing creativity for the future and how emerging technology can be applied to enhance creative capabilities. The webinar will also include discussion and demonstration of the first-of-its-kind inclusive AI, created by WPP and powered by Azure.


Jennifer Cooper, Director of Business Strategy, Media, and Entertainment,

Jennifer Cooper brings more than 20 years of experience in sales, business development and strategy in technology and digital media industries. Her work with C-level digital media executives provides her with extensive knowledge of broadcast, media and entertainment, publishing and advertising industries. Prior to joining Microsoft, Jennifer was Global Head of Media Industry Strategy at Adobe, where she helped formulate and grow M&E Industry footprint for Adobe’s Marketing Cloud solutions. Prior to Adobe, she was Founder and CEO of Mixercast, a social advertising company. Before that, she served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!

Stephan Pretorius, Chief Technology Officer,

Stephan joined WPP as Chief Technology Officer in October 2018 and is responsible for the company’s technology vision and strategy, and for overseeing relationships with key technology partners. Stephan has more than 20 years’ experience in marketing and advertising technology and is passionate about helping brands develop the ever-evolving capabilities necessary to deliver ground-breaking customer engagement strategies. Stephan has long recognized the potential of technology-enabled marketing to influence how brands engage with consumers. In 1999, he founded Acceleration, the leading marketing technology consultancy. Later he acted first as CTO and then UK CEO at Wunderman, where he created one of the UK’s largest digital agencies across marketing, commerce, consulting and CRM. A native of South Africa, Stephan holds a Master’s degree in Media & Telecommunications Law from Columbia Law School.

Perry Nightingale, SVP Creative AI,

Perry Nightingale is the SVP for Creative AI at WPP. Perry pioneers ground-breaking research to further WPP’s market-leading combination of creativity and advanced data science. He works with WPP creative agencies globally on ground-breaking campaigns and advises major clients on digital disruption and brand-led innovation, winning many awards for his work. Perry is a passionate software engineer, currently specialising in artificial intelligence and computational creativity, but is also a leading figure in the creative industry - sitting on innovation juries for Cannes and D&AD and listed in AdAges's annual 50 most influential people in media. Perry lectures regularly on ethics and AI for the University of Oxford. More broadly he works with their Said Business School on new curriculum for teaching innovation and creativity to businesses and MBA students.

Christina Mallon, Global Head of Inclusive Design,
Wunderman Thompson

Christina Mallon leads Inclusive Design at Wunderman Thompson, where she consults brands on how to implement inclusive design practices into their business strategies. At the start of Christina's career, her arms slowly became paralyzed. The transition to “disabled” was challenging and as a young marketing professional Christina felt under-represented as a consumer. Rather than being discouraged, she recognized the opportunity to make a measurable impact within the industry. She started an inclusive design practice at Wunderman Thompson and now also leads one of the only incubators focused on wearable tech for people with disabilities. She has partnered with brands like The Wing, Macy's, IKEA, Tommy Hilfiger, & Microsoft on how to make their customer experiences more inclusive and her work has received world-wide attention, featured in many global publications.

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