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Automotive Industry Digital Forum

On Demand

Microsoft Auto Industry Digital Forum
The role of data, AI and standards in automotive retail innovation

Data, AI and standards are foundational elements in retail digital transformation. Join NADA & STAR, two industry leading dealerships, and Microsoft in a discussion of these topics and how you can address these in strategies for your own business.


John Reed, Global Solutions Leader, Automotive, Mobility and Transportation

John Reed serves as Solutions Leader for the Automotive, Mobility and Transportation Industry. He is responsible for Microsoft’s solution strategy and portfolio in the areas of: Vehicle Innovation, Emerging Mobility, Customer Experience, Resilient Operations and Organizational Productivity. John is a passionate advocate of sustainable automotive, mobility and transportation solutions in the connected world. With more than 20 years of experience in the Automotive industry, he has been involved in the evolution of customer experience solutions across manufacturers, distributers, retailers, and mobility services providers.

Rafael Maldonado, NADA’s Technology Strategy & Chairman of STAR

Rafael Maldonado is the Vice President and Chief Information Officer for NADA. Maldonado has more than 30 years of experience in information technology and has served in leadership positions in both the private and public sectors. He joined NADA in 2012. He is responsible for information systems and information technology for NADA Corporate IT, which includes enterprise applications, enterprise data, service desk, solution development, infrastructure, communications, mail and printing services and information security.

Erik Day, CFO & Partner
Warren Henry Auto Group

Erik Day serves as CFO and partner in the Warren Henry Automotive Group, overseeing a 400+ employee and $750 Million revenue holding company consisting of 14 automotive franchises and other vertically integrated businesses including an automotive leasing company, wholesale auto parts company, loan / lease servicing company, transportation services company, car rental company, production and entertainment company, an enterprise software technology company, and a vehicle subscription company. Warren Henry ranks among top 100 of all dealer groups according to Ward's Auto Dealer 2017 & 2018 report and has been named one of the 100 best dealerships to work for in the United States by Automotive News for five years running.

Egill Jóhannsson, CEO

Egill Jóhannsson is CEO & Board member at Brimborg, an automotive importer/distributor & dealership in Iceland for cars, trucks, buses, marine engines, construction equipment, tires, after sales and car rental. Brimborg has grown to become one of the biggest car importers and dealers in Iceland, with over 250 employees, 15.000 sq.m. of facilities, representing more than 12 international automotive and car rental brands. Egill has more than 30 years of experience in the automotive business in strategic management, marketing and social media, change management, IT implementation, M&A and general business administration.

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