Many of today's customers have several objections about Cloud adoption. In reality, many objections are based on the lack of information, insights and understanding. The ones that are embracing Cloud services today, are doing it for different reasons and we should learn from that. In order to cross the chasm of trust we need to approach them with a more educational sales approach as well as communicate the right massage to the right people at the right time. What are the steps to follow when addressing a potential opportunity? What are the talking points to challenge and disrupt the clients in their thinking?
Azure for business leaders
Register for all the webinars for business leaders to find out how to develop your business with Azure cloud opportunities:
1. The cloud opportunity – understanding the Azure story. February 13, 11:00 (CET+2). Register here
2. Learn from good practice partners – ISVs monetizing with Azure. February 20, 11:00 (CET+2). Register here
3. Lead generation – how to generate the interest for your service. February 27, 11:00 (CET+2). Register here
4. Sales tactics – the client conversation and cloud objection handling. March 6, 11:00 (CET+2). Register here