Buyer's journey has changed a lot in the last few years. Different types of customers are buying Cloud services at the different time, at a different pace and for a different reason. Traditional marketing practices are losing the attention of customers since they have learned to ignore them. Today’s customers start their cloud services buying process by educating themselves well before the first interaction with the vendors. We will speak about the Market drivers, characteristics of first cloud services customers and tactics to provide your potential customers with clear and detailed insights they seek! How to become a part of their education? And most of all, how to create a quality buzz and differentiate in an increasingly noisy market?
Azure for business leaders
Register for all the webinars for business leaders to find out how to develop your business with Azure cloud opportunities:
1. The cloud opportunity – understanding the Azure story. February 13, 11:00 (CET+2). Register here
2. Learn from good practice partners – ISVs monetizing with Azure. February 20, 11:00 (CET+2). Register here
3. Lead generation – how to generate the interest for your service. February 27, 11:00 (CET+2). Register here
4. Sales tactics – the client conversation and cloud objection handling. March 6, 11:00 (CET+2). Register here