Architecting Student Experience – a Life Cycle approach
Customer experience has never mattered more than now when it comes to the ways in which technology and humans interact with one another. The Fourth Industrial Revolution has resulted in a merger of the physical, digital and biological environments and this has presented opportunities and challenges. Within higher education, institutions are specifically tasked with ensuring a meaningful experience for their main customers – their student body, using physical and digital tools to architect that experiences. Frequency Foundry supercharges the student experience with their Constituent Relationship Management (CRM) solution, greymatter, which empowers institutions in delivering impactful, simple and innovative experiences for their entire constituent base.
Built on Dynamics 365 and leveraging the Common Data Services model, greymatter encompasses the entire student life cycle from the moment a prospect is first contacted, through to them becoming a potential donor or alumni. Additionally, greymatter takes into consideration all constituents who may have influenced their journey along the way, ultimately providing a true 360-degree view of a student.
Please join Frequency Foundry and Cambrian College as they take you through the journey of the initial challenges faced by the institution, an IT perspective on implementation and full integration, how greymatter is being used on their campus’ today. This webinar will also explore the importance of a student journey and value add of understanding student experiences as the institution looks towards the future.