Microsoft Retail Insights: Getting serious about sustainability.
Getting serious about sustainability
How is the retail sector pursuing net zero?
The great eco-awakening. The dramatic increase of online shopping during COVID coupled with rising environmental awareness is reshaping retail, leaving a big question: how are companies rising to the sustainability challenge?
Brands that intend to stay relevant with today’s consumers quickly realised the need to get on-board with sustainability. But there is also strong business case for doing so. Sustainable products, practices and supply chains are more cost-efficient. Plus, the vast majority consumers are not only willing change their shopping habits, but will pay significantly more for sustainable products. All of which improves the bottom line, creating a win-win situation.
Research identified three key challenges for retailers, providing a useful framework for discussions at management and board level
- How can we ‘super-innovate’
- What can we learn from past transformations?
- How do we strategise for digital futures?
Download this whitepaper to learn more