In 2020 Retail models across the globe were impacted by the pandemic and Microsoft was no exception across our physical and digital stores.

Carissa Allen – Global Director – Microsoft Stores delivers her Reimagining Experiential Retail keynote from the Sydney Experience Centre where she covers the two-year transformation journey to a digital first retail model across both physical and digital storefronts in 190 markets.Two years on, the journey continues, anchored in the pursuit of elevating omnichannel shopping experiences. As customer expectations change by the minute, so too must Microsoft

In this keynote, you will hear about: 

• How Microsoft Stores transformed into a digital-first organisation, accelerating their digital capabilities to meet consumer demands 
• How the Microsoft Stores 1500 in-store associates were retrained to become a digital sales force in a month, focused on the humanisation of digital experiences to support a sales, train and support model.  
• What’s coming for Microsoft Stores in 2022 and beyond, and the learnings and insights from their experiential transformation journey thus far

Please note this is a recording of an in-person event.